Your website is often the first and most impactful interaction someone has with your brand. It is more than a digital business card; it is your storefront, reputation manager and silent salesperson. However, even well-meaning companies can end up with websites that misrepresent their values, confuse users or deter potential clients.
At Lolli Media, a Hong Kong-based web design agency, we frequently conduct audits for clients who come to us wondering why their website receives traffic but fails to convert. In most cases, the issue is not visibility. It is what the website communicates once users arrive.
Here are five common signs your website design might be hurting your brand.
1. Your Website Does Not Match Your Brand Identity
When a website looks generic, outdated or inconsistent with your offline materials, it creates a jarring disconnect. If your brand is high-end but the site uses mismatched fonts, poor-quality images or clumsy layout, users will question your credibility.
How to fix it:
Ensure fonts, colour schemes, tone of voice and visual hierarchy align with your brand guidelines. Your website should not just “look nice” — it should feel unmistakably like your brand.
2. The User Journey Is Disjointed
Your website should guide users smoothly towards an action, whether that is making contact, submitting a form or discovering a product. When users feel lost or overwhelmed, they tend to leave quickly.
Look for signs such as:
Unclear navigation or redundant menu items
Too many competing calls to action
Pages that end with no visible next step
A well-designed website leads users intentionally, without friction.
3. Mobile Experience Is Not Prioritised
Over 60 percent of website traffic in Hong Kong now comes from mobile devices. If your site is not responsive, slow to load or hard to navigate on a phone, you are losing valuable engagement — and hurting your search rankings at the same time.
Best practices include:
Designing mobile-first layouts, not just responsive fallbacks
Optimising images and scripts for load speed
Ensuring all buttons and menus are thumb-friendly
A modern website must perform perfectly across every device.
4. Your Content Feels Stale or Misaligned
Design and messaging must work hand in hand. If your headlines are vague, your tone inconsistent or your last blog update was in 2021, users will assume your business is either not active or not relevant.
Review your content for:
Clarity and consistency of voice
Accuracy of product or service descriptions
Relevance to your current audience and goals
Strong content builds trust. Weak or outdated content undermines it.
5. The Site Has Not Been Reviewed in Over a Year
Even if your design was cutting-edge two years ago, standards evolve. If your site has not been updated, maintained or re-evaluated, it likely no longer reflects your business or your audience’s expectations.
What to do:
Conduct a quarterly UX and technical audit
Refresh visuals and case studies where relevant
Update calls to action and site copy to match current campaigns
Digital presence should not be static. It should evolve with your strategy.
Final Thought
Your website should reinforce trust, not undermine it. If your site suffers from any of these issues, it is not just a design problem. It is a brand problem.
Need a professional review?
Book a free 15-minute Website Brand Audit with Lolli Media, a Hong Kong-based web design agency that helps brands design websites that convert. hello@lolli.com.hk
