7 Signs It’s Time to Redesign Your Website

How to Know When Your Site Is No Longer Serving Your Brand

Websites are not meant to be static. The most effective sites are reviewed, refined and rebuilt when your brand, business goals or customer behaviours change. Yet many companies keep the same website for years, either due to inertia or the mistaken belief that redesigns are a cosmetic concern.

At Lolli Media, we specialise in custom website design for Hong Kong-based businesses that care about brand experience. Through dozens of redesign projects, we have identified seven recurring signs that indicate your current website may be holding you back more than helping you grow.

1. Your Website No Longer Reflects Your Brand

As your business evolves, so does your brand tone, style and offering. If your current website design still reflects who you were three years ago rather than who you are today, it creates brand confusion.

Red flags to look for:

• Logos or colours that have since changed elsewhere
  
• Messaging that no longer matches your services
  

Visual tone that feels outdated or mismatched with your current market position

2. Mobile Users Struggle with the Experience

In Hong Kong, mobile traffic often dominates desktop. If your site loads slowly, displays poorly or makes interactions difficult on mobile, you are actively pushing potential customers away.

Common mobile UX issues include:

• Buttons too small or too close together
  
• Images or videos breaking the layout
  
• Navigation that becomes hidden or unusable on smaller screens
  

A modern website should not just be responsive — it should be mobile-first in planning and testing.

3. Your Bounce Rate Is High and Engagement Is Low

Analytics often speak the truth before design does. If visitors leave your site quickly or rarely move beyond the homepage, it signals a disconnect between what users expect and what they experience.

Data to examine:

• Bounce rate higher than 70% on key pages
  
• Low average session time
  
• Minimal conversions despite decent traffic
  

These are often UX or content structure issues rather than marketing problems.

4. Content Management Is Painful or Impossible

A strong website should allow your internal team to update basic content easily, whether through a CMS or custom backend. If you need a developer to update text, or if you avoid touching the system altogether, your site is no longer supporting your workflow.

Modern web design includes not just front-end visuals but also back-end ease-of-use.

5. You Are Embarrassed to Share Your Link

This is a surprisingly common one. If you hesitate to send someone your website link — whether because you feel it is outdated, unclear or unpolished — then it is definitely time for a redesign.

Your site should be a source of pride, not a liability.

6. You Are Launching a New Product, Campaign or Service

A major brand shift is often the perfect moment to upgrade your website. Launching a new service with an old website can weaken the impact. If your business is entering a new phase, your site should evolve accordingly.

Use these moments as strategic milestones to rebuild the brand experience holistically, not just bolt new content onto an old framework.

7. The Design Just Feels Outdated

Even if your site is functional, sometimes it simply looks tired. Web design trends move quickly, and so do user expectations. If your site uses small fonts, stretched layouts, outdated icons or legacy plugins, users will feel the age — even if they cannot describe it precisely.

A visual refresh is not vanity. It is part of keeping your digital presence modern, credible and competitive.

Final Thought

A website redesign is not about chasing trends. It is about ensuring your online presence continues to reflect your brand’s best qualities, performs reliably across devices and supports your business objectives.

Not sure if your website needs a full rebuild or a targeted UX refresh?

Speak with the team at Lolli Media. We offer honest evaluations and custom redesign plans tailored to your goals.
hello@lolli.com.hk